Mihela : Shanghai

Mihela Hladin is founder of Greennovate. Being born and raised in Slovenia, one of the world’s smallest countries, gives one a bit of stubbornness. Maybe this is why Mihela has always been intrigued by challenges that “cannot” be overcome.

An unusual combination of business sense, compassion and idealism, Mihela turned her eye to environmental issues in China in 2006.

Drawing on experience from Slovenia’s environmental recovery, she soon saw the potential for bottom-up change. At the end of 2007 she founded Greennovate, a social business that is constantly pushing traditional barriers, integrating sustainable concepts into business and community practices in China.

In a country full of talent, she is inspired by the way that people in China embrace new ideas. The next “cannot” in Greennovate’s way is shifting the focus from “Made in China” to “Made GREEN in China” through the recently established MaGiC platform.

Follow Mihela on Twitter: @greennovate

Comments are closed.